From naming and messaging, to positioning and planning, I use narrative and portfolio tactics to develop intuitive, user-centric brand stories. Then, I implement strategies that align creative development with public-facing launches across an ever-growing landscape of print, digital, and experiential channels.

If asked to account manage, I have the ability to identify leads, network effectively, and maintain day-to-day client relationships. I also have deep CRM experience, and I’m comfortable guiding opportunities through the entire sales funnel: crafting proposals, delivering pitches, developing budgets, and negotiating contracts.

Copy is where I get to be my most creative. And when given the chance to write or edit—be it website copy and social posts, brochures and print ads, or even radio spots—I use language to give brands life.

As a PM, I keep teams aligned and projects on track, coordinating clients, vendors, tasks, and deadlines through meticulous planning, clear communication, and efficient problem-solving.

Once a brand is built, I develop plans that leverage a variety of channels, including social media, email, search engine, direct mail, signage, radio, and events. With a keen eye on budgets and timelines, I lead cohesive marketing teams, fostering strong vendor and client relationships to deliver impactful omni-channel campaigns.